As K-beauty "giant" Goodai Global prepares for an initial public offering (IPO), it has chosen Mirae Asset Securities as the lead underwriter.
According to the investment banking (IB) industry on the 6th, Goodai Global recently selected Mirae Asset Securities as the lead underwriter, and NH Investment & Securities, Citibank, and Morgan Stanley as joint underwriters.
Earlier, at the end of December last year, Goodai Global distributed a request for proposal (RFP) to 15 domestic and overseas securities firms to select an underwriter. It then narrowed down a short list, held presentations (PT), and has deliberated until recently.
Goodai Global is a K-beauty company founded by CEO Cheon Juhyeok. After acquiring the "Beauty of Joseon" brand in 2019, it went on to buy "TIRTIR," "LAKA," and "Seorin Company" in sequence, expanding its size.
According to the industry, Goodai Global is said to be targeting a corporate value of 10 trillion won. When it received an 800 billion won investment last year, it was recognized at a corporate value of 4.4 trillion won, and it pledged to investors to complete an IPO within three years.