SK Securities is moving away from a real estate project financing (PF)-centered business structure and accelerating a shift to a digital finance system based on artificial intelligence (AI). Rather than stopping at defending short-term financial metrics, the strategy is to reorganize the revenue structure itself by leveraging AI asset management capabilities.
On the 4th, SK Securities said it would strengthen its asset management business by expanding an AI finance ecosystem in addition to its existing investment banking (IB)-centered revenue structure. This is seen as an intention to pursue structural improvement through technological innovation, rather than traditional responses such as capital expansion, amid concerns in some parts of the market about financial soundness.
The core of this strategy is "customer-centered AI." SK Securities plans to use AI not as a simple expense-cutting tool but as a risk management means to protect client assets in a highly volatile market environment.
An SK Securities official said, "The AI finance we aim for is not a structure in which machines make all the decisions," adding, "It is a hybrid model in which AI detects market risk around the clock and professional PBs conduct the final review before making proposals to clients." The official added, "Since 2019, we have built a big data platform and accumulated proprietary data assets, and we are focusing on improving clients' actual revenue beyond simple algorithm competition."
A flagship service is "Today's Stock," developed by the Digital Finance Department. The service uses more than 300 in-house-built quant models to analyze optimal buying points. The company said it has recorded about a 70% hit rate since its launch in Oct. 2024, even in a volatile market.
SK Securities plans to manage the quality of its current real estate PF exposure (risk exposure) while gradually reducing it and reassigning secured resources and personnel to build digital infrastructure. Through this, the company intends to make 2026 the first year of a "digital turnaround," leaping from a traditional securities firm to an AI finance platform corporations.