Hyundai Motor shares were strong early on the 29th. A report from the securities community raising the target price to 700,000 won appeared to have boosted investor sentiment.

At a Hyundai Motor Group press conference at Mandalay Bay in Las Vegas, Nevada, on the 5th (local time), a day before the opening of the world's largest consumer electronics and IT show CES 2026, the humanoid Atlas prototype (left) and the Atlas development model are unveiled on stage. /Courtesy of News1

As of 9:28 a.m. that day, Hyundai Motor stock was trading at 516,000 won, up 4.77% (23,500 won) from the previous day.

Korea Investment & Securities Co. on that day raised its target price for Hyundai Motor to 700,000 won from 330,000 won, up 59%.

Kim Chang-ho, an analyst at Korea Investment & Securities Co., said, "If we apply the same price-earnings ratio (PER) of 11.3 times as global rival Toyota, Hyundai Motor's per-share operating value comes out to 503,435 won," and noted, "This is a level where the value of Boston Dynamics (BD) has not yet been reflected in the share price."

He went on to say there is ample possibility that the value of Boston Dynamics will be additionally reflected in the share price. Korea Investment & Securities Co. that day presented several scenarios for Boston Dynamics' corporate value. It estimated a conservative 56.6 trillion won and up to 187 trillion won at the high end.

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