On the 29th, LG H&H shares fell more than 3%. The move is seen as due to the company having released last year's results that fell short of market expectations.
As of 9:59 a.m. that day, LG H&H was trading at 265,500 won on the main board, down 9,500 won (3.45%) from the previous session.
LG H&H disclosed the previous day that, on a consolidation basis, fourth-quarter revenue was 1.4728 trillion won and operating loss was 72.7 billion won. Revenue fell 8.5% from a year earlier, and the operating result swung to a loss.
For the full year, revenue was 6.3555 trillion won, down 6.7% from the prior year. Operating profit came to 170.7 billion won, down 62.8% from 2024.
An LG H&H representative said, "Profit decreased due to lower sales stemming from business realignment effects and an increase in one-off expenses."
Han Yu-jung, an analyst at Hanwha Investment & Securities, said that day, "The 72.7 billion won operating loss is far below the market estimate for a 4 billion won operating profit," adding, "LG H&H posted an annual operating loss in the beauty division for the first time since its founding."
The analyst added, "We recommend a conservative approach until the sales contraction of The History of Whoo, which still amounts to 1.1 trillion won, stops," and cut the target price to 230,000 won from 300,000 won.