Samsung Securities said on the 27th that the balance of its brokerage individual savings account (ISA) has surpassed 8 trillion won.
Investors are focusing on the tax benefits of brokerage ISAs. In particular, growing demand for investments in domestic stocks and exchange-traded funds (ETF) recently, and net inflows into ISAs from asset allocation at the start of the year, are drawing concentrated interest from investors.
As of the 21st, the balance and number of customers for Samsung Securities' brokerage ISA rose 136% and 24%, respectively, compared with the end of 2024. The number of brokerage ISA customers has topped 1.44 million.
Looking at the investment mix within brokerage ISAs, the combined share of domestic stocks and domestic ETFs rose from 46.6% at the end of 2024 to 49.4% as of January 2026. This is seen as reflecting investors' active participation in the market amid the recent rally in the domestic stock market.
Meanwhile, Samsung Securities is running a promotion through the end of the year that offers lifetime discounts on online trading fees for domestic stocks to customers who open a brokerage ISA this year.
For customers who newly open a brokerage ISA at Samsung Securities during the period, the lifetime discounted fee is applied automatically without a separate application process. In addition, Samsung Securities provides a variety of extra features for brokerage ISA customers on the MTS mPOP app.
A Samsung Securities official said, "Smart investors seeking to capture tax savings and returns at the same time during a rising market are surging," adding, "We will continue to provide optimal services so that brokerage ISAs can establish themselves as a core solution for national asset building."