Mirae Asset Securities said on the 27th that the balance of individual savings accounts (ISA) has surpassed 10 trillion won, making it the first in the domestic financial industry to join the "quadruple 10 trillion club."
In Oct. 2024, the balances of individual pensions, defined contribution (DC) plans, and individual retirement pensions (IRP) each exceeded 10 trillion won, followed by ISA, a flagship tax-saving investment product, growing to 10 trillion won.
A brokerage-type ISA is a product that can capture both "investment" and "tax savings." With a single account, investors can directly invest in a variety of financial products such as exchange-traded funds (ETF), domestic stocks, and bonds, and enjoy the same tax benefits as the discretionary and trust-type ISAs offered by banks.
Mirae Asset Securities said it has solidified its leading position by maintaining the industry's No. 1 market share in the brokerage-type ISA market since Jan. last year. As its strategy, the company cited differentiated services that support customers' investment journeys, tax savings, and wealth management.
A prime example is its in-house developed algorithmic investment service, "robo-advisor." It analyzes the customer's investment propensity, time of enrollment, and asset status to propose an investment solution optimized for the individual. The "ISA robo-advisor," launched in Jun. last year, surpassed 10,000 users within five months of launch and stood at about 14,000 as of Jan. this year.
Meanwhile, Mirae Asset Securities is running a wealth management support event focused on tax-saving accounts to match the year-end and New Year period when demand for tax-saving investments concentrates. Customers who newly open a brokerage-type ISA account this year will receive lifetime preferential online trading fees, and through the end of Feb., mobile gift certificates will be given away as prizes based on net deposits and net fund purchases. In particular, additional benefits will be provided to customers who transfer accounts from other firms.
A Mirae Asset Securities official said, "We will continue to advance our integrated wealth management services that cover investment, tax savings, and retirement preparation to establish ourselves as customers' lifelong asset partner."