KB Insurance CEO Gu Bon-uk cited "meticulous profitability management" and "AI-based creation of tangible results" as the tasks employees should focus on most this year.

Gu stated accordingly at the "first-half 2026 management strategy meeting" held on the afternoon of the 23rd at Ingenium Suwon (training center) in Jangan-gu, Suwon, Gyeonggi Province.

Koo Bon-uk, president of KB Insurance. /Courtesy of KB Insurance

Gu emphasized, "If until now we have sought change and innovation while thinking about what differentiated competitiveness is unique to KB Insurance, this year we must produce visible results through bold change and insight that cross boundaries, and the speedy execution of prepared strategies." He also said, "Rather than remaining in a defensive and passive stance, intimidated by environmental change, we should accurately grasp the current of change, build competitiveness ahead of others, and concentrate our capabilities on providing differentiated value to customers."

At the same time, Gu noted that the pace of change in the insurance industry is accelerating due to the rapid advancement of new AI technologies and called for preemptive responses to potential future changes. Gu also presented six agendas: providing the highest value to customers and society, qualitative growth, diversification of the mid- to long-term business portfolio, AI-based innovation in customer experience and value chain efficiency, strengthened claims and systems, and a shift in work methods suited to the AI era.

Gu urged, "Let's swiftly execute our prepared strategies based on mutual trust and make this a year that connects to clear results."

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