Woori Bank President Jeong Jin-wan declared that this year he will narrow the gap with rival banks.
According to Woori Bank on the 25th, Jeong said at the "2026 management strategy meeting" held on the 23rd at Paradise City in Incheon, "If 2025 was the time to lay the groundwork and build strength, 2026 is the year we must prove ourselves with results," adding, "If we make our direction clear and changes on the front lines follow, the gap with rival banks will certainly narrow and we can also change the market landscape."
The meeting was attended by about 900 people, including Jeong and executives, Deputy Ministers, and branch managers. Based on last year's results in improving the bank's constitution, Jeong called for a "change in sales methods" this year. The plan is to advance specialized channels in the corporations/wealth management (WM) institutional sector, streamline processing based on artificial intelligence (AI), and pilot "specialized counseling centers" centered on hubs to meet the needs of office workers and small business owners. He also said the bank will focus on attracting high-quality companies amid the flow of productive finance and strengthen on-site sales support systems using AI.
Jeong said, "Customers must exist for a transaction to occur, and only when transactions accumulate is revenue created," adding, "We will consolidate the increased customer touchpoints into tangible sales results such as loans and deposits, payment accounts, and winning retirement pensions to build the foundation for sustainable growth."
He also emphasized, "The more we expand our customer base and accelerate the strengthening of profitability, the more firmly we must uphold the basics of trust—internal controls and information protection," adding, "We will apply a zero-tolerance principle to any act that violates the basics and principles."