KB Securities said on the 22nd that the valuation amount of its digital individual pension assets (individual IRP and pension savings) has surpassed 3 trillion won.
This achievement came six months after reaching 2 trillion won in Jul. last year. KB Securities' digital individual pension assets surpassed 600 billion won in Jul. 2023, 1 trillion won in Jul. 2024, and 2 trillion won in Jul. last year, maintaining steady growth momentum.
KB Securities noted that this result was achieved by continuously advancing its digital-centered pension services in line with changing customer perceptions of pensions.
As pensions are recognized not just as a means of preparing for retirement but as long-term investment accounts based on tax benefits, a "move money" phenomenon—where funds shift to securities firms, which allow use of a variety of products such as exchange-traded funds (ETFs) and funds and make investment management easier—is also emerging in earnest. In particular, the recovery of the domestic stock market and demand for performance-oriented investing have combined, and the ability to run portfolio management strategies in parallel is serving as a criterion for pension customers' choices.
Among last year's net deposits in digital individual pensions at KB Securities, the share transferred from other financial institutions (banks, insurers, and securities firms) rose by about 3.5% from the previous year. By sector, individual IRPs moved most from banks (about 65%), and pension savings moved most from insurers (about 49%) to KB Securities.
KB Securities defines pensions not as "savings" but as "managed investment assets" and has strengthened its digital pension competitiveness based on a "Digital First" strategy. To that end, it has regularly held webinars on pension management and investment strategy, enhanced investment content on digital channels, and continuously improved access to ETF- and fund-centered investments tailored to market conditions.
In addition, through a non-face-to-face, dedicated "pension asset management center," it is providing a one-stop comprehensive consultation service from enrollment to withdrawal, improving customers' convenience in asset management.
Son Hee-jae, head of the digital business group at KB Securities, said, "We will continue to pursue long-term growth with customers by systematically supporting the asset growth of digital pension customers based on our Digital First strategy."