Samsung Securities on the 22nd said Hyundai Motor verifies the training of Humanoid Robot artificial intelligence (AI) models and plays a role in producing Humanoid Robots. It maintained a Buy investment opinion and raised the target price by 30.8% to 850,000 won. Hyundai Motor's previous day's closing price was 549,000 won.

A day before the opening of the world's largest consumer electronics and information technology (IT) show, CES 2026, a Hyundai Motor Group press conference takes place at Mandalay Bay in Las Vegas, Nevada, United States, on the 5th (local time). /Courtesy of News1

This target price hike by Samsung Securities is the second since CES 2026. Lim Eun-young, a Samsung Securities researcher, said the increase was "because we confirmed Hyundai Motor's role in verifying the training of Humanoid Robot AI models and producing Humanoid Robots."

Samsung Securities said Hyundai Motor is not the party that buys robots for the group's governance structure. Instead, it provides behavioral data for robots, verifies the training of AI models, and plays a key role in producing robots.

Lim said, "This year, starting with the commercialization of robotaxis, is when physical AI services begin to blossom," adding, "Unless current earnings are a shock that would delay the establishment of the physical AI ecosystem, we should not miss the visible growth and should follow it."

Hyundai Motor said it is currently carrying out investments within operating cash flow, and that there remains a possibility of an additional initial public offering (IPO) for the India plant.

If Hyundai Motor's stock, which has surged in the short term, feels burdensome, it said paying attention to preferred shares is also a valid strategy.

Lim said, "Hyundai Motor announced a 4 trillion won share buyback and cancellation over three years for results from 2025 to 2027," adding, "To narrow the price gap between common and preferred shares, it plans to raise the buyback ratio for preferred shares."

With the recent surge in common shares, the gap with preferred shares has widened to as much as 40%.

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