Timefolio Asset Management will fully rebrand its ETF brand from "TIMEFOLIO" to "TIME."
Kim Hong-gi, CEO of Timefolio Asset Management, said at the "Timefolio Asset Management ETF rebranding press briefing" held on Jan. 21 at TP Tower in Yeouido-dong, Yeongdeungpo-gu, Seoul, "Timefolio active ETFs recently surpassed 4 trillion won in assets under management (AUM), maintaining a lead in the equity ETF market," and noted, "We simplified the brand name to 'TIME' to enhance investor convenience while keeping the company's identity."
With this rebranding, the "TIMEFOLIO" brand used since May 2021 will change to "TIME." The names of the listed ETFs will also all change from "TIMEFOLIO ETF" to "TIME ETF" on the 22nd.
Kim Nam-ui, head of the ETF division at Timefolio Asset Management, explained, "During the initial settlement phase, linking the asset manager's name to the ETF was a practical strategy, but now that performance and strategy themselves are recognized as the brand, we changed the company name in an intuitive way."
At the briefing, future management strategies were also presented. Timefolio Asset Management said it will focus on generating excess returns rather than fee-cut competition and will maintain a management stance centered on active ETFs rather than leveraged ETFs.
Meanwhile, Timefolio Asset Management also shared performance that day. Kim Nam-ho, head of ETF management, said, "TIME KOSPI Active recorded a return of 82.5% while the KOSPI index rose 54.7%," explaining, "This is the result of reviewing the portfolio from a zero base each quarter, responding swiftly to corporate events, and actively rebalancing."