On the 19th, Hyundai Motor shares surged in early trading, setting an intraday record high.
As of 9:19 a.m. that day, Hyundai Motor was trading at 445,500 won, up 7.87% (32,500 won) from the previous session. At one point intraday, it jumped to 449,000 won, renewing its record high.
Hyundai Motor shares have been on a steady rise since the company unveiled subsidiary Boston Dynamics' Humanoid Robot "Atlas" at CES 2026. The acceleration of its transition into a physical artificial intelligence (AI) corporations is seen as stoking investor sentiment.
Brokerages are also raising their target prices for Hyundai Motor. Mirae Asset Securities lifted its target price for Hyundai Motor to 520,000 won that day. Daishin Securities also raised it to 500,000 won.
Kim Jin-seok of Mirae Asset Securities said, "By unveiling strategies such as mass-production Atlas, factory deployment and production timelines, and collaboration with Google, robot valuation has been reflected," and noted, "Expectations have also formed for an equity investment in Boston Dynamics."
Earlier, Boston Dynamics unveiled Atlas on the 5th (local time). Atlas is a 56-degree-of-freedom robot (each independently moving joint counts as one degree of freedom), and most of its joints can rotate fully. It also demonstrated a gait close to that of a human.
Hyundai Motor Group plans to deploy Atlas first in 2028 at Hyundai Motor Group Metaplant America (HMGMA) in Georgia, U.S.