KB Kookmin Bank President Lee Hwan-ju said at "KB Kookmin Bank Strategy Meeting 2026," held at KINTEX in Goyang, Gyeonggi, on the 17th, that "we must raise our value so that we can become the standard for finance 10 years from now."
As this year's strategic goal, Lee proposed solidifying the status of the No. 1 bank by going beyond No. 1 in retail finance to establish leadership in finance for corporations and to innovate the customer experience. To that end, he stressed an evolutionary shift in business and sales methods and expansion into new markets.
Lee said, "The premise of executing strategy must be founded on 'customer trust,'" adding, "this year, KB Kookmin Bank will carry out its management strategy with consumer rights and customer trust as the top priority."
KB Financial Group Chairman Yang Jong-hee said in congratulatory remarks that "extraordinary effort and resolve are needed for a transition that bids farewell to what is familiar and an expansion that meets what is unfamiliar for the next 10 years."
The KB strategy meeting is an event to look back on the year's performance, share management strategy and direction for the new year, and pledge a fresh start.