On the 15th, new NH NongHyup Card President Lee Jeong-hwan said in an inaugural address, "We must carry out precise marketing that accurately penetrates customer demand based on thorough data analysis," and added, "We will raise brand competitiveness to the highest level by providing benefits customers can feel and differentiated experiences."
Lee continued, "The essence of a card company is to provide practical benefits and convenient services that customers can feel," emphasizing, "We will break away from existing practices and reexamine and improve every process from the customer's point of view."
On strengthening digital competitiveness, Lee said, "We will steadily build a foundation for using next-generation technologies, including 'Agentic AI,' so as not to fall behind the rapidly changing AI trend."
Lee also said the company would actively seek new sources of revenue to overcome the limits of the traditional credit card business. On soundness management, Lee said, "We will further sophisticate the risk management framework through the latest data modeling and establish a solid financial structure."
After joining the National Agricultural Cooperative Federation in 1995, Lee served as head of the Muju County Branch, head of the corporations restructuring division at NH NongHyup Bank, head of the CIB screening division, and head of the Jeonbuk headquarters, before taking office as president of NH NongHyup Card on the 1st.