NH Investment & Securities said on the 8th that it opened NH Finance PLUS Sejong WM Center, a branch specialized in asset management, in Sejong.
The center was expanded and transferred to the third floor of the same building from the office that had been operated in a BIB (Branch In Branch) format inside the bank on the first floor of NH Nonghyup Sejong Integrated Center. NH Investment & Securities said it was to create a consultation environment that considers the privacy of high-asset clients and to establish a customer-centered service infrastructure.
NH Investment & Securities said it plans to build a dedicated asset management organization centered on professional private bankers (PBs) through the center and provide customized financial solutions based on clients' asset size and financial goals.
By adding comprehensive consulting on tax, real estate, and inheritance and gifts across assets to traditional stock and financial product consultations, it supports the long-term asset management and stable asset growth of high-asset clients.
Sejong is a city where, along with continued population inflows, groups with high demand for asset management—such as public institution employees, professionals, and businesspeople—are growing rapidly. NH Investment & Securities said it plans to develop NH Finance PLUS Sejong WM Center, reflecting regional characteristics, not as a simple branch but as a core asset management hub for the central region.
Bae Kwang-su, head of the WM division at NH Investment & Securities, said, "As the financial environment changes rapidly, a strategy of reaching clients first where they are is important," and added, "Including Sejong, we will leap forward as a financial institution that grows with clients through customized financial services in regions with high growth potential."