Timefolio Asset Management, known as a "hedge fund powerhouse," is expanding into an "active ETF powerhouse," standing out among large asset managers. Timefolio Asset Management, which surpassed 4 trillion won in assets under management (AUM) this year, is moving to strengthen marketing in earnest alongside an exchange-traded fund (ETF) rebranding, and is actively adding related personnel.
According to the financial investment industry on the 7th, Timefolio Asset Management is hiring digital marketing and sales/marketing specialists within its ETF Strategy Division. Applications will be accepted through the 18th, with artificial intelligence (AI) video interviews and practical and executive interviews to follow. The hires will handle ETF product strategy and digital and general marketing tasks.
As of the 6th, Timefolio Asset Management's ETF net worth reached 4.0361 trillion won, breaking the 4 trillion won mark. Over the past year, it surged 307% from 954.6 billion won to 3.8834 trillion won. This is an overwhelmingly fast pace among the top 10 domestic ETF managers, including Samsung Asset Management (growth rate 71%), Mirae Asset Global Investments (56%), and Korea Investment Management (93%).
Its market share also climbed two notches from 10th (0.6%) to 8th (1.3%). Timefolio Asset Management has launched 17 ETFs so far, all as active products, and runs them with the goal of outperforming the market.
Riding this growth momentum, the company plans to strengthen its brand and marketing. It also plans to change its ETF brand from "TIMEFOLIO" to "TIME" in mid-month, for investor convenience. It is said to be awaiting approval from financial authorities.
This talent acquisition is also seen as aimed at strengthening sales and digital marketing capabilities. Earlier, Timefolio Asset Management created a new public relations unit reporting directly to the CEO and brought in related talent.
Timefolio Asset Management plans to launch a new product focused on domestic stocks in March as its first offering of the year. A company representative said, "This year, based on enhanced marketing capabilities, we will broaden touchpoints so that more investors can experience returns above the market rate through Timefolio's 'TIME Active ETF.'"