This article was posted on the ChosunBiz MoneyMove (MM) site at 3:34 p.m. on Jan. 5, 2026.

Daily Partners, a domestic private equity firm, is continuing aggressive investments in independent corporate general agencies (GA). This is interpreted as an investment made with an eye toward co-managing (Co-GP) "GoodRich," which is held by JC Partners. It is a strategy to respond to the recent rapid reorganization of the domestic GA market around economies of scale.

According to the investment banking industry on the 5th, Daily Partners recently invested 50 billion won and 20 billion won, respectively, in KS Dure under Global Financial Sales and Info Financial Services, the successor to Meritz Financial Services. In particular, Daily Partners also signed a strategic memorandum of understanding (MOU) with KS Dure to establish a new GA. The plan is to separate from Global Financial Sales and launch an independent corporation.

The domestic GA market has been rapidly reorganizing recently as GA channels have emerged as the main outlets handling more than half of domestic insurance sales. Hanwha Life consolidated its affiliated GA organizations to launch Hanwha Life Financial Services, and then acquired PeopleLife and others to secure a large channel with as many as 35,000 agents. Samsung Life Insurance has responded with a strategy to expand exclusive agents.

The reason Daily Partners invested repeatedly in independent corporate general agencies is its plan to create a mega platform led by GoodRich. As major players have recently expanded agent scale and strengthened product sales capabilities, it appears Daily Partners aims to maximize external growth through strategic collaboration among portfolio companies after acquiring GoodRich.

Accordingly, analysts say JC Partners' conversion of GoodRich into a continuation fund is also nearing completion. JC Partners is exiting its existing fund while forming a new fund to replace limited partners (LPs). It is reported to be discussing specific terms with strategic investors (SI). Daily Partners is expected to participate as a co-general partner (Co-GP) of this fund and take the lead in actual operations.(Related article☞ [Exclusive] Daily Partners becomes new owner of GoodRich...seeks joint management with JC Partners)

Industry sources say the potential for GAs to sell financial investment products highlights their high growth potential. If GAs, which are currently focused on insurance sales, obtain brokerage licenses for financial investment products in the future, they could diversify revenue through the sale of funds and trusts. Since they have already secured many agents, they are evaluated as having great potential to expand sales without bearing additional expenses.

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