Bank President Jeong Sang-hyeok presented five strategic directions to build momentum in 2026: activating productive finance, completing a customer-centered solution framework, driving effective AX/DX, strengthening enterprise-wide innovation momentum, and establishing sustainable trust.
Shinhan Bank held the 2026 first-half management strategy meeting on the 5th at the main auditorium of Shinhan Bank's headquarters in Jung-gu, Seoul, with Bank President Jeong Sang-hyeok and executives and employees in attendance. The meeting reviewed major achievements over the past year and proceeded to share key strategies and detailed action plans to respond to changes in the 2026 business environment.
Jeong first cited the 110 trillion won plan for productive and inclusive finance investment that Shinhan Financial Group released in November last year. He said, "Banks have an essential mission to supply funds stably to households and corporations while ensuring those funds flow productively," and emphasized, "We must take a more proactive role in activating productive finance that supports corporate innovation and investment, community growth, and the nurturing of future industries."
He added, "We intend to reorganize the front line into a form that can present optimal solutions," and "We will continue innovations that deliver greater value through 'asset management solutions' that combine diverse know-how without counter separation."
Regarding AX/DX, Jeong said, "Through the AX Innovation Group, we need to enhance AI execution capability, and at the same time, employees should actively use new AI services, identify areas for improvement, and advance them," calling on leaders to lead by example.
He also explained, "The newly established Future Innovation Group will identify future target customer segments and new revenue sources, and will drive channel changes and innovation projects that fit these goals, strengthening Shinhan Bank's future competitiveness."
Lastly, Jeong emphasized, "In addition to strengthening systems and policies such as the financial security system and customer data protection framework, the awareness of executives and employees who handle customer information must also become even more rigorous," adding, "We must place 'trust,' the foundation of finance, as the highest value and further strengthen customer information protection."