Samsung Fire & Marine Insurance said on the 2nd it will cement its lead in the insurance market by expanding its global business and using artificial intelligence (AI). It also set a goal of reaching a corporate value of 30 trillion won by 2030.

That day, Samsung Fire & Marine Insurance, in its "2026 management policy" announcement, said it "plans to change the game in the market and elevate its status as a leading corporations through global business expansion, innovation of the in-person sales organization system, and wider use of AI."

Samsung Fire & Marine Insurance headquarters. /Courtesy of Samsung Fire & Marine Insurance

Samsung Fire & Marine Insurance said, "The global business division will use Canopius, in which it increased its equity to 40% last year, as a base camp to begin a full-scale expansion into North America, the world's largest market," adding, "Samsung Re plans to solidify its presence in Asia by discovering promising markets such as cyber and by strengthening its risk management capabilities."

It added, "Through the recent regular organizational restructuring that clearly separated organizational growth and marketing functions, the sales headquarters plans to integrate the expertise of sales leaders," and explained, "The customer DX innovation office will dramatically boost work productivity by actively applying AI to core business processes based on a systematic roadmap."

Samsung Fire & Marine Insurance also said, "We will firmly secure an overwhelming No. 1 in every segment of the domestic insurance market and move beyond the domestic market toward becoming a top-tier global insurer," adding, "We plan to make this a year to lay the groundwork for our 2030 vision of 5 trillion won in pre-tax profit and a corporate value of 30 trillion won."

Samsung Fire & Marine Insurance also presented detailed plans to achieve this. For long-term insurance, it will focus its capabilities on accelerating growth of the contractual service margin (CSM) through a profitability-centered business structure. For auto insurance, it aims to establish a sustainable profitable business structure with tailored product plans and marketing based on advanced data analysis. For general insurance, it will improve profitability by creating new businesses such as expanding the cyber and renewable energy markets and strengthening industrial safety. In the asset management institutional sector, it plans to improve margins by expanding investments in high-return promising sectors under risk management.

Samsung Fire & Marine Insurance said, "By ensuring every member of the organization has clear, challenging goals and by engaging in intense deliberation and constant trial, we will reawaken our success DNA and complete a winning culture (Winning Culture)."

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