KB Kookmin Card's donation amounts made by card payment have risen sharply over the past four years. It appears that a culture of giving through card payments has taken hold.
On the 28th, KB Kookmin Card said that an analysis of data from about 282,000 customers who donated to public corporations and nonprofit organizations from 2021 through Nov. 2025 showed that donations made by card payment increased 51% compared with 2021.
The number of customers who participated in donations grew 95% over the same period.
Among annual donors, the share of customers who donated at least twice a year reached 84%. High-frequency donors who give 12 or more times a year (once a month) accounted for 44% of all donors.
The average annual donation per card-donor was tallied at 228,000 won. By age group, people in their 40s and 50s accounted for 32% and 30% of all donors, respectively, highlighting strong participation by middle-aged and older adults.
Donations using points also continued to increase. Per-capita point donations expanded from 7,700 points (P) in 2022 to 12,800P as of November. People in their 40s and 50s made up 62% of all point donations.
A KB Kookmin Card official said, "Donations using card payments and points are becoming part of an everyday sharing culture," and added, "We hope warm sharing spreads even further this year."