Hana Financial Group said on the 25th that it signed a business agreement with the Korean Senior Citizens Association to proactively respond to an aging society and support the senior generation's financial life. The event was attended by Korean Senior Citizens Association Chairman Lee Jung-geun; Hana Financial Group Chairman Ham Young-joo; Hana Bank CEO Lee Ho-sung; Hana Card President Sung Young-soo; and other key officials.
Under the agreement, Hana Financial Group and the Korean Senior Citizens Association plan to pursue joint projects in various areas, including: ▲ launching a membership-only affinity card for association members ▲ offering customized financial products linked to public pension ▲ expanding senior financial counseling and information services ▲ financial collaboration to enhance the association's welfare.
Hana Financial Group will offer discounts of up to 15,000 won per month and up to 180,000 won per year for credit card use on the Korean Senior Citizens Association membership-only affinity card linked with Hana Card. For debit card use, it decided to provide discounts of up to 5,000 won per month and up to 60,000 won per year. If a public pension payment account is designated with Hana Bank, a cashback of up to 50,000 won will also be provided.
Through this, Hana Bank plans to enhance the convenience of receiving pensions with products linked to public pension. Hana Financial Group will actively guide and support members of the Korean Senior Citizens Association with customized financial solutions covering the overall later years, including the group's flagship senior finance specialized product, Home Pension, as well as pensions, asset management, and inheritance and gifts.
Hana Financial Group plans to operate senior finance briefings and counseling programs mainly at major meetings and events of the Korean Senior Citizens Association and at welfare centers, focusing on improving financial literacy among the elderly and helping with safe asset management.
"In a super-aged society, finance is the core infrastructure that supports seniors' stable lives," Ham Young-joo, chairman of Hana Financial Group, said. "Through this collaboration with the Korean Senior Citizens Association, Hana Financial Group will go beyond simply providing products and further expand the role of finance as a partner that thinks together about all aspects of seniors' lives."