Shinhan Investment & Securities said on the 22nd that its MTS, Shinhan SOL Securities, won the innovation award for financial services at the Smart App Award 2025.
The Smart App Awards is a mobile service evaluation organized by the Korea Internet Professional Association (KIPFA), where a panel of about 4,000 experts conducts a comprehensive review of design, technology, content, and service to select outstanding services.
Shinhan Investment & Securities said the award recognized how it improved investment accessibility and convenience by revamping the home screen and enhancing the user interface (UI). In particular, it emphasized that through the artificial intelligence (AI)-based personalized investment service, AI PB, retail investors can receive tailored investment information.
Jung Yong-uk, head of wealth management at Shinhan Investment & Securities, said, "This award is the result of recognizing the customer-centric innovation that Shinhan SOL Securities has pursued," adding, "As a reliable investment partner that customers can confidently choose in a complex financial environment, we will continue to strengthen both innovation and trust."
Meanwhile, to mark the award, Shinhan Investment & Securities will hold an Instagram comment event and a thank-you promotion commemorating the Smart App Awards win. Those who leave congratulatory comments on the Instagram post will be entered into a drawing to receive Starbucks Americano coupons for 10 people.
The thank-you promotion commemorating the Smart App Awards win will run on the Shinhan SOL Securities MTS starting on the 18th. Through a drawing, a total of 2,025 people will receive items such as a MacBook Pro 14, Herman Miller New Aeron, and Roborock Z70.