OBIGO, a corporations specializing in a software-defined vehicle (SDV) service platform, on the 11th unveiled its new business: an AI-based next-generation mobility life AX platform.
OBIGO at a press briefing held in Yeouido, Seoul, that day introduced the platform and core services that will be a future growth engine.
OBIGO said it will realize "a new mobility lifestyle in the SDV era" through its mobility life AX platform.
Hwang Do-yeon, chief executive of OBIGO, said, "What has kept OBIGO's business going well so far was less any particular technology than the importance of following major megatrends."
OBIGO plans to use this platform to turn cars into user-centered, hyper-personalized smart living spaces. At the briefing, it showcased key AI services as concrete execution plans for the platform, including ▲ AI content ▲ AI car care ▲ AI browser.
The AI content service centers on OBIGO's "Pick" series: Picknow, Pickjoy, and Pickle. Picknow offers movie content such as YouTube and Tving, Pickjoy is for games, and Pickle provides audio content.
It said it will analyze users' car data and usage patterns to recommend online video services (OTT), games, and audio content tailored to driving situations, time of day, and user preferences, and even provide specialized services by country and region.
AI car care is a comprehensive car management service that uses AI technology to cover the entire vehicle lifecycle. It offers convenience features such as AI maintenance alerts, which analyze car data in real time to inform users of abnormalities and optimal maintenance times, and an AI manual that guides users through complex car functions and usage easily and accurately.
OBIGO plans to expand its service scope across mobility, starting with automakers and moving into rental cars, insurance, and used cars.
The AI browser is a voice-recognition-based web browser optimized for the in-car environment, supporting safe and intuitive internet use even while driving. It also plans to expand into other industries such as defense and shipbuilding.
Hwang Do-yeon, chief executive of OBIGO, said, "As Tesla recently released full self-driving (FSD), interest in self-driving cars is rising," adding, "If self-driving cars are approaching the near future, the question of what to do inside the car will come to the fore."
He added, "The time will come when a company like OBIGO is needed," and explained, "A lot of content will be needed, and the time will come for services that can solve inconveniences in my car—that is the megatrend we see."