Samsung Securities on the 8th said a valuation reassessment has begun for Hyundai Motor, raised its target price to 400,000 won from 340,000 won, and maintained a buy rating. Hyundai Motor's previous trading day closing price was 315,000 won.
Samsung Securities cited as the reason for the target price hike that Hyundai Motor is beginning to transform into an artificial intelligence (AI) company as mass production of "software-defined vehicles (SDV)" begins in the second half of next year and driving data accumulates.
Lim Eun-young, a Samsung Securities analyst, said, "Visibility on earnings has improved for 2026 on the back of the removal of tariff uncertainty, new model launches, and subsidiary performance growth." Lim also said, "Following plans to purchase graphics processing units (GPU), the Robotics lab will roll out a mobile robot, and at next year's CES in the United States, it will unveil a third-generation Humanoid Robot and begin proof-of-concept testing."
Samsung Securities assessed that Hyundai Motor is putting in place the technological components for a physical AI business. Lim said, "After announcing data center investments, Hyundai Motor unveiled AI devices," adding, "With the appointment of a new chief technology officer (CTO) for autonomous driving, acceleration in Autonomous Driving technology is expected."
Lim added, "For next year's earnings per share (EPS), we applied a price-earnings ratio (P/E) of 8.2 times, up 17% from the previous 7.0 times."