Samsung Securities said on the 3rd that it won the grand prize in the TV video category at this year's Korea Advertising Awards, the first time in 20 years for a financial company.
Samsung Securities received the grand prize in the TV video category at the Korea Advertising Awards, held by the Federation of Korean Advertising Associations, on the 2nd. About 2,000 works are submitted to the festival every year.
Samsung Securities clinched the TV video grand prize with an ad themed on the individual savings account (ISA), which allows customers to manage various products such as stocks and funds in a single account while enjoying tax benefits.
The award-winning ad campaign is a campaign that Samsung Securities rolled out in Nov. last year, drawing attention with the message "Because I have a Samsung Securities ISA, I'm not jealous," and by casting an actual Samsung Securities customer as the model.
Through the campaign, Samsung Securities incorporated services customers need into the ads, including ▲ tax-saving calculator ▲ expert pick ▲ ISA help desk.
A Samsung Securities official said, "Winning the grand prize in the TV category at the Korea Advertising Awards is the result of efforts to deliver products needed by investors to customers in innovative ways," adding, "We will continue to present differentiated investment solutions and marketing."
Meanwhile, the number of subscribers to Samsung Securities' brokerage-type ISA surpassed 1.35 million as of the end of Nov., the most in the industry. This is an increase of more than 20% from the end of last year.
In addition, Samsung Securities said it is holding the "brokerage-type ISA tax-saving support event" for new and existing brokerage-type ISA account customers through the 31st. For details on the "brokerage-type ISA tax-saving support event," visit the Samsung Securities website or the mobile app mPOP.