Coupang trucks are parked in front of a Coupang logistics center in Seoul on the 2nd. /Courtesy of News1

Coupang shares, which suffered a massive personal data leak, fell for a second straight day on the New York Stock Exchange on the 2nd local time.

On the day, on the New York Stock Exchange, Coupang was trading at $26.27 as of 10:23 a.m. Eastern time, down 1.44% from the previous session.

Following a 5.36% plunge the previous day, the first trading day after the personal data leak was disclosed, intraday weakness has continued.

Earlier, on the 29th of last month, Coupang said the number of customer accounts whose personal data was leaked reached 33.7 million. The exposed information was confirmed to include names, email addresses, names, phone numbers, and addresses entered in the shipping address book, and some order information.

Meanwhile, JPMorgan said in a report the previous day, "Coupang enjoys a market position without rivals, and Korean customers appear relatively less sensitive to data leaks," adding, "Potential customer churn will be limited."

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