Samsung Securities said on the 18th that it ranked No. 1 for six consecutive years, including this year, in the three domestic customer satisfaction indexes: National Customer Satisfaction Index (NCSI), Korea Service Quality Index (KS-SQI), and Korea Customer Satisfaction Index (KCSI).
It said this proves that its "customer-centric management" has been validated in customer satisfaction metrics and in assessments of financial consumer protection.
Samsung Securities also said it was selected as an "excellent corporations" for five consecutive years in the Korea Management Association (KMA)'s Financial Consumer Protection Index (KCPI), which was established in 2021.
A Samsung Securities official said, "It is an official certification that Samsung Securities, as corporations, goes beyond simply generating revenue and places the highest value on trust with customers," and noted, "In a rapidly changing financial environment, companywide efforts to provide suitable investment solutions to customers have led to results, confirming customers' trust."
Samsung Securities said that since the inception of satisfaction surveys, it has achieved No. 1 a total of 23 times in the National Customer Satisfaction Index (NCSI), 21 times in the Korea Service Quality Index (KS-SQI), and 20 times in the Korea Customer Satisfaction Index (KCSI). It said that as of the 13th, this is the highest number of No. 1 customer satisfaction awards in the financial investment industry.
Also, in November, Samsung Securities was selected as an excellent corporations for five consecutive years in the "Korea Consumer Protection Index (KCPI)," overseen by Korea Management Association Consulting (KMAC), which evaluates financial firms' consumer protection capabilities.
For active financial consumer protection, Samsung Securities has appointed a Chief Consumer Officer (CCO) reporting directly to the CEO and operates a dedicated financial consumer protection team. It also operates: ▲ Consumer Protection Plaza, ▲ Consumer Evaluation Group, ▲ training on the six principles of the Financial Consumer Protection Act, and ▲ in-house mystery shopping four times a year.
In addition, Samsung Securities holds a monthly financial consumer protection council that reviews the entire process related to financial consumer protection, and the results of the council are reported semiannually to the management and the board of directors through the Financial Consumer Protection Internal Control Committee.
A Samsung Securities official said, "All achievements in the three major customer satisfaction indexes—NCSI, KCSI, and KS-SQI—are the result of prioritizing the enhancement of financial consumers' rights and interests, and we will continue to advance proactive consumer protection systems for financial consumer protection."