Korea Investment & Securities said on the 10th it will establish a president-direct "consumer protection task force (TF)." The move aims to make consumer protection and stronger customer trust the top priority and to drive a fundamental system overhaul across all stages of product design, sales, and post-sale management.
The newly created consumer protection TF is composed of key personnel from major customer-facing units, including the head of the retail customer group, the executive in charge of consumer protection (chief customer officer, CCO), and the head of the private banker (PB) strategy division. As a companywide control tower to strengthen customer protection, it will inspect risks across the entire process from product development to the sales front and quickly reflect customer feedback.
The company said that with the launch of the TF, it will not only thoroughly comply with financial policies and regulations, but also strengthen transparency throughout product design, review, and sales procedures, and completely revamp its internal monitoring system to root out unfair practices.
In particular, through a fundamental system overhaul across all stages of product design, sales, and post-sale management, it will build a trust-based financial process in which customers can feel assured when selecting and subscribing to products. Through this, it plans to establish a sustainable financial service framework and further raise customer trust through responsible management practices.
Kim Seong-hwan, president of Korea Investment & Securities, said, "The launch of this TF is an expression of our determination to make product quality and customer trust the core of corporate competitiveness," adding, "We will innovate the entire process from product planning to sales and post-sale management to solidify customer trust that 'if it's Korea Investment & Securities, you can invest with confidence,' and set a new standard in the industry for consumer protection and product quality management."