The MONOLITH division of auto parts company Daesung Fine Tec said on the 24th that 9.81Park Jeju recently set a record high with about 1.1 billion won in one-day sales.
Daesung Fine Tec explained that the influx of group visitors during the Chuseok holiday and school trip season, along with a surge of family groups and travelers in their 20s and 30s during Chuseok, led to this year's highest weekly sales, about 560 million won. That is about a 65% increase from last year's average weekly sales of 340 million won.
The rise in inbound visitors (foreign tourists visiting Korea) also contributed to sales growth. In particular, with the Chuseok holiday overlapping China's National Day holiday, Daesung Fine Tec said customers from the Chinese-speaking region increased rapidly thanks to visa-free entry for Chinese group tourists.
The retail segment's performance also contributed to diversifying the revenue structure. The MONOLITH division's self-developed sub-brands "Onuts (donuts)," "Space Cup Store (goods)," "Booster Station (snacks)," and "Space Cup Cafe" all set their respective daily record highs in the first half of October.
In particular, Space Cup Store saw sales jump 280% year over year, and its share of revenue rose 2.5 times. The cafe and snack shops also grew 140% and 114%, respectively, helping expand the retail segment's share within total sales. The recent global interest in K-content and rising consumption of K-goods are seen as factors behind the retail performance growth.
Meanwhile, the collaborative content with Pokémon, "Pokémon: Meta Villa," was extended by one month thanks to strong on-site response. Daesung Fine Tec said, "Based on positive feedback from visiting customers and Pokémon Korea, we decided to run the event through Nov. 30," and added, "We will continue to strengthen our IP strategy that links content and brands to sustain our external growth trend."