Hyundai Card said on the 2nd that it will offer PB (private label) products and discounts to Hyundai Card members who visit Seven-Eleven Japan, the No. 1 company in Japan's convenience store industry (hereinafter Seven-Eleven), and GR8, a leading Japanese select shop.
After tapping "Join stamp mission" in "Japan partnership service" in the Hyundai Card app and paying 1,000 yen or more at Seven-Eleven, members can receive a stamp, which can be exchanged for Seven-Eleven's signature PB products depending on the number of stamps obtained.
This is the first time Seven-Eleven in Japan has teamed up with Korean corporations. Seven-Eleven noted that Hyundai Card records the highest overseas spending among domestic card companies and leads the premium card market, which caters to frequent international travelers. It also highly evaluated Hyundai Card's strong marketing capabilities using data science.
Hyundai Card members can also receive a 5% discount at GR8, a leading Japanese select shop located in Laforet Harajuku in Tokyo. GR8 is known as one of Tokyo's representative select shops that curates global fashion brands in an original way, and it offers plenty to see beyond the latest fashion items, including sculptural interiors and exhibition pieces.
Hyundai Card launched the "Japan partnership service" in Jun. last year in partnership with Japan's leading shopping, culture, travel brands, and museums to enrich members' trips to Japan. The "Japan partnership service" is available to any Hyundai Card member and is composed of must-experience benefits at various brands members visit while traveling in Japan.
Since Hyundai Card introduced the "Japan partnership service," the number of Hyundai Card members visiting Japan has increased significantly. According to Hyundai Card, 778,000 members traveled to Japan last year, up 56% from the previous year (about 500,000). In particular, as of the end of the 9th month, the cumulative number for this year has already reached about 735,000, and the number of tourists visiting Japan is expected to increase significantly during the Chuseok holiday and the year-end and New Year period.
A Hyundai Card official said, "We have given deep thought to what special experiences only Hyundai Card members can enjoy in line with the normalization of travel demand to Japan, and we are introducing new benefits that cover even more members' lifestyles," adding, "We plan to continue discovering a variety of partners to enhance and broaden the quality of Hyundai Card members' experiences."