HANWHA GENERAL INSURANCE said on the 29th that it has selected actor Go Youn-jung as its new exclusive brand model and will launch a variety of brand campaign activities.
Actor Go Youn-jung, chosen as the new exclusive model, has drawn attention by delivering impressive performances across a range of projects, including Resident Playbook, Moving, Alchemy of Souls: Light and Shadow, Hunt, and the soon-to-be-released "Can This Love Be Translated?"
HANWHA GENERAL INSURANCE judged that Go Youn-jung's steady pursuit of challenges as an actor and her establishment of her own position align with HANWHA GENERAL INSURANCE's corporate philosophy of continually evolving for customer wellness, and thus selected her as the brand model. Go Youn-jung previously served as a brand model for Carrot General Insurance, which is set to merge with HANWHA GENERAL INSURANCE.
HANWHA GENERAL INSURANCE plans to work with Go Youn-jung to further solidify its brand vision as a "women's wellness leading partner" and expand its touchpoints with female customers in their 20s to 40s.
The first ad campaign featuring Go Youn-jung will be unveiled on Oct. 1 and, in line with the merger of Carrot General Insurance, conveys that HANWHA GENERAL INSURANCE, which understands women best, will combine with Carrot's digital capabilities to be reborn as an even stronger women's wellness leading partner.
A HANWHA GENERAL INSURANCE official said, "HANWHA GENERAL INSURANCE, united with Carrot, is announcing a new start together with Go Youn-jung," adding, "Going forward, we will expand the brand campaign through various online and offline channels and strengthen our image as a women's wellness leading partner."