Mirae Asset Life Insurance said on the 29th that it signed a memorandum of understanding (MOU) with digital healthcare corporation Mirabelsoft.
The agreement is a strategic move by Mirae Asset Life Insurance to boost the competitiveness of its existing insurance products and provide tailored services to customers. Mirabelsoft is a corporation founded by a practicing physician and provides an environment for easy exchange of medical information through the medical information platform "hDACS (product name MD Pax)" and the patient healthcare app "Care for Me."
Through this MOU, Mirae Asset Life Insurance plans to use vast medical data to develop new risk rates and build a diverse lineup of health insurance products based on them. The two sides will cooperate in various areas, including developing risk rates based on health checkup and disease-specific treatment data, joint research to discover new collateral, marketing cooperation to promote sales of jointly developed products, and identifying new business models.
Kim Seung-hwan, head of insurance services at Mirae Asset Life Insurance, said, "By integrating the potential of medical data into insurance products, we will be able to offer personalized products to a broad range of customers," adding, "By combining the expertise of both companies, we will maximize the synergy between healthcare and finance and help secure differentiated competitiveness in the insurance market."
Park Gi-ho, CEO of Mirabelsoft, said, "This agreement is meaningful because it enables us to combine medical data and finance to deliver new value to customers," and added, "Through personalized health management and innovative insurance services, we will lead the healthcare market at home and abroad."