NH Investment & Securities said on the 23rd it will renew its mobile trading system (MTS) brand from "QV" (Cube) to "N2" (En-two). The plan is to use a friendly nickname that shortens NH Investment & Securities to expand communication with customers and enhance the brand image.
The "N2" brand was first unveiled through the pop-up store "N2, NIGHT" held 4th. NH Investment & Securities said it naturally allowed customers to experience its brand philosophy of contributing to making investment a culture, building brand awareness for "N2," and that it also raised customer affinity and favorability for "N2" through the Kakao notification-talk channel and by tying in a ladies championship golf tournament.
Earlier, NH Investment & Securities applied the "N2" naming to its exchange-traded notes (ETNs) and online-only equity-linked securities (ELSs), building brand consistency. The MTS renewal is an extension of that effort, aiming to strengthen familiarity with MTS, a frequently used investment platform, and raise both customer accessibility and satisfaction.
The brand renewal will be applied sequentially through app updates starting today, and the app name and icon image will change. Details can be found in the announcements on the official NH Investment & Securities website.
Yun Byung-un, president of NH Investment & Securities, said, "'N2' is a brand that helps customers experience growth and change through the investment process, in line with the brand slogan 'Your investment becomes culture.'"