NH NongHyup Bank said on the 21st that it has begun building a group data integration infrastructure to integrate and leverage affiliate data. NongHyup Life Insurance, NongHyup Property & Casualty Insurance, and NH Investment & Securities, among other NongHyup Financial affiliates, are participating, with completion targeted for May next year.
The project is an effort to systematically integrate and manage data that had been dispersed and managed by each affiliate at the group level, and the standardized data will be made available for joint use by affiliates.
By doing so, the company plans to grasp the customer financial journey across the organization to enhance the customer experience and strengthen the competitiveness of the NH All One Bank super platform. It will also enable the provision of customized products to customers based on a standardized product classification system.
NongHyup Financial plans to establish a group-level data management system to supplement affiliate-specific data policies and advance data governance. In addition, based on its nationwide network and the values of cooperation and mutual growth, it plans to continuously strengthen synergy and competitiveness through the group integrated data infrastructure.
Choi Un-jae, head of the digital strategy business division, said, "We will successfully build the group integrated data infrastructure to understand customers' financial journeys more deeply and provide the optimal customer experience accordingly."