#. Office worker Shin, a person surnamed Shin (29) who lives in Mapo District, Seoul, goes in for "app-tech" on her phone every morning. She logs into the Kiwoom Securities app, where daily check-ins and picking winners in professional baseball earn her points. She can also check today's money luck and watch "Reportoon," stock reports drawn as webtoons, to get points. With the points she collected, Shin bought 0.005 share of U.S. stock Nvidia. Her goal is to keep buying fractional Nvidia shares with points through the end of the year and build them into 1 share.
Kiwoom Securities said on the 11th that users of its app-tech "point service" surpassed 200,000. It has been about 10 months since the service launched in Nov. last year.
App-tech is a portmanteau of app and finance tech, referring to earning small amounts of cash by completing simple missions on a smartphone app. Kiwoom Securities analyzed that a structure in which various activities beyond stock transaction on the mobile app HeroS# lead to investment funds has gained popularity.
The point service offers some 30 missions, including finding overseas stock tickers, viewing investment report webtoons, and checking top-weighted stocks among Kiwoom clients. Users can earn points each time they complete a mission.
One point equals 1 won in cash and can be used to buy domestic and overseas fractional shares or purchase funds. A Kiwoom Securities official said, "Linking fun in daily life with small gains is the service's core value and competitiveness," adding, "We will continue to gradually expand both the ways to earn points and where they can be used."