Hana Securities announced on the 1st that it has newly expanded its non-face-to-face investment consulting service called 'Digital PB Lounge.'
With this reorganization, the consultation features by channel, such as phone, chat, and reservation counseling, have been integrated into one main screen.
Additionally, the market information that was provided in three forms has been simplified into one screen, and access to the online investment consulting services 'Mentors' and 'Stock Care,' offered by Hana Securities' excellent private bankers, has been enhanced.
An artificial intelligence (AI) 'digital business card' visualizing the digital PB has also been introduced. Hana Securities noted that by allowing customers to see the face and voice information of a digital PB that closely resembles reality, they can experience a more trustworthy non-face-to-face investment consultation.
Jo Dae-heon, head of the digital business division at Hana Securities, said, "The core of this reorganization is to prioritize customers and strengthen convenience and reliability," adding, "We will work to ensure that customers can experience non-face-to-face consulting in a more trustworthy environment through the Digital PB Lounge."