Kiwoom Securities announced on the 21st that it will launch a campaign called "Prepare Quickly Until You Are an Adult" to support youth preparing for independence. Youth preparing for independence refers to those who receive protection from child care facilities, group homes, or foster homes and become independent at the age of 18.
This campaign will be conducted using the "Collective Impact" approach. Collective Impact refers to a method in which various entities, such as corporations and non-profit organizations, cooperate with a shared goal to solve specific social issues.
Since 2012, Kiwoom Securities has operated a social service group called "Kiwoom and Sharing," and through supporting various child care facilities, it recognized that youth preparing for independence face many concerns about interviews, driving, travel, and studying English when they step into society.
To assist them, a campaign called "Prepare Quickly Until You Are an Adult" was designed in the collective impact format, with 7 corporations representing various fields participating. Musinsa (fashion), Here We Go (travel), SOCAR (mobility), Ohouse (interior), Speak (English education), Mini Storage Darak (shared storage), and Helinox (camping) will be involved.
Kiwoom Securities will provide subsidies to youth preparing for independence to utilize services from these corporations, which will offer discounts and special benefits along with their services.
Here We Go will provide package products to youth preparing for independence who want to travel abroad for the first time. Youth preparing for independence in need of clothing expenses will receive support in the form of Musinsa Money in collaboration with Musinsa. For those who wish to start driving, subsidies for obtaining a driver's license will be provided. Additionally, 300,000 won in SOCAR vouchers will be supported for youths who have held a driver's license for over a year.
For youths who wish to study languages, a one-year subscription to Speak Premium Plus will be provided in collaboration with Speak. For those struggling with limited space, storage vouchers will be provided in partnership with Mini Storage Darak, allowing them to store seasonal clothing or large items and create a more spacious living area. For those exhausted from concerns and efforts towards independence, Kiwoom Securities and Helinox have prepared a 2-day, 1-night camping program to support activities that allow them to take a breather in nature.
Ten youths will receive monthly support of 300,000 won for three years through individual comprehensive asset management accounts (ISAs) in collaboration with the Korea Financial Investment Association. Twenty youths who wish to decorate their homes will receive Ohouse points worth approximately 1 million won. A representative case will be introduced in the "Before and After" content on Ohouse's YouTube channel.
This campaign will continue until next month. The Green Umbrella is recruiting youth preparing for independence who need help. Starting with assisting 10 youth preparing for independence using ISA accounts in collaboration with the Korea Financial Investment Association last month, support applicants will thereafter be recruited in the order of Helinox, SOCAR, Ohouse, Darak, Musinsa, Here We Go, and Speak.
An official from Kiwoom Securities noted, "We were able to provide more comprehensive support through collaboration with brands preferred by youth preparing for independence, and we will continue to strive to contribute to the resolution of various social issues."