Carrot Insurance (hereinafter Carrot) announced on the 18th that the number of registered members of its mobile application surpassed 1 million last month.
The monthly active users (MAU) of the Carrot mobile app reached 450,000, with about 90,000, or 20%, using the app daily. The member composition features a digitally savvy and active age group, particularly those under 40, who account for about 60% of the total, with a steady increase in users in their 20s and 30s.
This growth is attributed to the expansion of a safety habit creation service available to everyone, regardless of insurance subscription, and the stable growth of key insurance products. Carrot has expanded insurance from 'protection after an accident' to 'prediction and prevention before an accident.' It operates various life care services available without insurance subscription, such as 'Good Drive,' which analyzes and improves driving habits based on driving data; 'Good Work,' which combines walking safety and health management; 'Good Travel,' which supports travel preparation and safety management simultaneously; 'Car Care,' which assists in general vehicle maintenance; and 'Parking School,' which teaches practical parking skills step by step.
The growth of core insurance products such as auto insurance and travel insurance also drove the increase in app subscribers. The products optimized for the mobile environment, featuring simplified subscription processes, flexible coverage designs, and quick compensation processes, led to new customer inflows and re-subscriptions.
A Carrot Insurance official noted, 'As a result of growing insurance and safety habit creation services together, the app has become an essential tool in many customers' daily lives,' and added, 'We will continue to focus on creating safe and convenient habits based on technology and data.'