KOSDAQ-listed company SONOKONG has announced that, as a result of carrying out strategic marketing to expand sales of the Nintendo Switch 2, sales from June to July this year increased by more than 300% compared to the same period last year on the 18th.
SONOKONG has greatly expanded its experience zones by opening new key stores such as the Grand Grocery Store in Copper, Toysrus in Gwangmyeong, and Suwan in Gwangju, or by undergoing complete renovations.
It noted that by enhancing its goods lineup and redesigning store traffic flow, it increased customer dwell time and purchase conversion rates. In particular, the Gwangju Suwan store showed a clear increase in sales immediately after the renovation on the 1st, proving the effectiveness of the experience-centered strategy.
A representative of SONOKONG said, "The expansion of the experience zone and the full lineup of key titles, accessories, and goods directly led to increased sales," adding, "This is not just a simple renovation but the result of a strategic investment centered on 'customer experience.'"
SONOKONG plans to sequentially implement similar environmental improvements and renovations at major stores nationwide during the second half of the year, in line with peak sales seasons such as Chuseok and winter vacation. This approach aims to simultaneously drive new customer inflow and existing customer repurchases to enhance sales momentum.
Since the domestic launch of the Nintendo Switch 2 in June, the company has been accelerating investments to expand sales through securing 33 billion won in investments.
SONOKONG stated, "We are continuously enhancing the environment of the Nintendo section within LOTTE Mart Toysrus and implementing aggressive experience-centered marketing across the company to strongly drive the expansion of Nintendo Switch 2 sales," and added, "We will continue aggressive marketing to further increase sales in the fourth quarter."
Meanwhile, SONOKONG recorded consolidated revenue of 18.6 billion won, an operating loss of 900 million won, and a net loss of 1.1 billion won in the second quarter (April to June) of this year.