Hyundai Card announced on the 12th that it will hold the '2025 Hyundai Card Da Vinci Motel (hereinafter referred to as Da Vinci Motel)' in the Itaewon Hyundai Card area (Vinyl & Plastic, Understage, Music Library, Storage, Art Library) from the 19th to the 21st of next month.
Da Vinci Motel is a cultural convergence festival hosted by Hyundai Card, where various programs such as talks, performances, exhibitions, and busking allow participants to meet icons from fields such as art, academia, management, and technology.
This year, a total of 39 teams selected by Hyundai Card will participate. Included are performance art curated by the Museum of Modern Art (MoMA) in New York, a lecture by Emily Adams Bode Aujla, the founder of the fashion brand 'BODE' in New York, a late-night ghost story session by the mysterious YouTuber 'Strange Night,' a new concept anthropology talk by comedian Lee Su-ji, known for her secondary characters, and a makeup talk by beauty creator Leo J.
On the K-pop stage, artists such as Taeyang, Hwasa, Davichi, Cold & Kaki, and 'Wave to Earth' will perform. Additionally, a stage featuring J-pop artists spanning various generations, including hip-hop group m-flo, which led the J-pop syndrome in the 2000s, and emerging singer-songwriter Leina, will also be set up.
In addition, Deborah Smith, a translator who introduced Korean literature to the world, architect Lina Ghotmeh, who is in charge of the British Museum renovation, and Michael Spranger from Sony AI, who explores the intersection of AI and creation, will also participate.
Academic content has also been significantly enhanced. Experts in various fields, including pure sciences such as physics, archaeology, and astronomy, as well as design, music, business, and tech, will present lectures. Physicist Chae Eun-mi, archaeologist Kang In-wook, and astronomer Ji Woong-bae will engage with the audience while sharing fascinating insights into the world of pure sciences. Hyundai Card Vice Chairman Chung Tae-young is expected to have a dialogue with Yoo Hee-yeol, the representative of Antenna Music.
During the festival, over 50 brands and local stores will provide various benefits for the audience. Busking by indie musicians will continue in the streets around the stores, and workshops on various topics such as fashion, beauty, and food will be held.