NH Investment & Securities is conducting a large-scale cash event to attract British stock investors, and it has been confirmed that the promotional text for the event was extensively revised just two weeks after its launch. This change was made due to the high possibility that 'cherry pickers'—consumers only seeking rewards—would swarm to the existing event conditions. They specified that changing accounts for event participation would be restricted, that marketing consent must be maintained, and that telephone trading would be mandatory.
According to the financial investment industry on the 1st, NH Investment & Securities informed investors that it updated the text for the 'Invest in British stocks and receive 100 shares of Tesla!' event, which began on July 16. The event will accept applications until the end of September, with benefits to be distributed through a lottery in October. One key detail is that participants can win 100 shares of Tesla simply by making a single transaction of British stocks. The value of 100 shares of Tesla is approximately 45 million won.
The event consists of three types, the first of which grants a lottery ticket for 100 shares of Tesla for anyone who trades British stocks at least once. The transaction amount is divided into ranges of 1 billion to 10 billion won, providing 1 to 5 lottery tickets accordingly. Additionally, if the average balance value of British stocks is over 100 million won during the event period, participants will receive one lottery ticket.
Additionally, up to 2,111 people will receive a maximum investment support fund of 10 million won through a lottery, and 1,000 people will receive a coupon for a Starbucks Americano when sharing the event.
However, in the newly announced details, the event participant eligibility, benefit distribution, and usage conditions have been significantly revised. First, the number of participating accounts was limited to one per person, and it was added that changing accounts is not permitted. A new condition was also established that maintaining marketing consent until the benefit distribution is essential. This is interpreted as a measure to block duplicate participation or loopholes through account switching, as well as to prevent 'cherry picking' where individuals provide marketing consent only at the time of application and immediately cancel it.
In terms of receiving 100 shares of Tesla and the investment support fund, it has been specified that the stocks will not be released for sale until after the event type distribution, and that investment support funds over 1 million won can only be fully used for overseas stock trading fees within the NH Investment & Securities platform. It was also added that transactions will be conducted using telephone trading for those customers who receive investment support funds of 1 million won or more. The existing content regarding transaction fees also now includes the statement 'subject to change.'
Among investors, there are opinions that they had no choice but to add complicated conditions to prevent complaints after the fact, but there are criticisms regarding adding these conditions late in the process. On the 25th of the same month, NH Investment & Securities also excluded new purchases of 44 products from the U.S. short-term bond exchange-traded funds (ETFs) from the criteria for tallying trading amounts for the overseas stock trading cashback coupon, citing the reason of transaction stability.
A representative from NH Investment & Securities explained that the change in the British stock event page verbiage was to supplement key phrases that had attracted significant customer inquiries, and that the specific conditions remain unchanged.