After signing a partnership agreement with Starbucks and Samsung Card, (from left) Jeonghyeon Son, CEO of Starbucks Korea, and Eetae Kim, President of Samsung Card, pose for a commemorative photo./Courtesy of Starbucks Korea

Samsung Card announced on the 22nd that it has signed a business agreement for mutual cooperation with Starbucks at its headquarters in Jung-gu, Seoul.

With this agreement, Samsung Card and Starbucks plan to launch a co-branded card and collaborate on joint marketing initiatives. Additionally, the two companies plan to leverage their partnership for ongoing strategic synergy in the future. A representative from Samsung Card noted, "We plan to introduce differentiated products and services to customers through collaboration with Starbucks, which leads the coffee culture."

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