KT Million's Library, a KOSDAQ listed company, is up at the beginning of trading on the 21st. This is interpreted as a surge in buying interest following the securities industry's forecast of record-high earnings due to the launch of its web novel business.
As of 9:06 a.m. on the same day, KT Million's Library is trading at 19,410 won, up 810 won (4.35%) from the previous transaction day.
Hana Securities noted in its report that KT Million's Library's entry into the web novel business by leveraging its super intellectual property (IP) is noteworthy. KT Million's Library is also set to start its webtoon business in September.
Choi Jae-ho, a researcher at Hana Securities, said, "KT Million's Library's exclusive supply of audio web novels for 'The All-Knowing Reader's Perspective,' featuring numerous appearances by BLACKPINK's Jisoo and Hallyu star Lee Min-ho, is expected to greatly benefit from the original IP following the movie's airing."
He emphasized, "The important thing is that cases like the All-Knowing Reader's Perspective are just the beginning," adding, "Continuous creation of new revenue models through the ongoing One Source-Multi Use (OSMU) strategy can be realized." Hana Securities estimated that in the second quarter of this year, KT Million's Library's sales and operating profit would grow by 19% and 10.8%, respectively, to 21.2 billion won and 4.1 billion won compared to the previous year.
The researcher stated, "Since June of this year, we entered a growth phase of profits with a 20% regular subscription fee increase, while demand is rising due to secondary benefits from telecom hacking and diversification of the content portfolio in webtoons and web novels, and additional profit generation through the super IP's OSMU will also accelerate."