Able C&C considers sale of A'ipeu brand with strategic review

Able C&C, which operates the beauty brand "MISSHA" and others, is considering the sale of its "A'ipeu" brand.

Able C&C announced on the 18th that it has selected Samjong KPMG as a consulting firm to review various strategic options, including the sale of the A'ipeu business, and noted that "there have been no specific decisions or confirmations made so far."

Able C&C is a cosmetics company acquired by private equity firm IMM Private Equity (PE) in 2017. Starting with the purchase of equity from the founder in April of that year, it invested a total of 400 billion won to secure 61.52% equity.

Able C&C's main brands are MISSHA and A'ipeu. In addition, it offers a diverse range of brands including Chogongjin, Stila, Celafi, and Laposay.