The appearance of the Sale CC course. /Courtesy of Sale CC website

This article was published on July 16, 2025, at 3:27 p.m. on the ChosunBiz MoneyMove site.

Daeyoung Base, a golf company based in Chungju, North Chungcheong Province, has acquired the 18-hole public golf course Sale Country Club (CC). Daeyoung Base has become an industry 'big player' operating a total of three golf courses in the Chungju area.

On the 16th, according to the investment bank (IB) industry, Daeyoung Base recently acquired Sale CC for approximately 90 billion won. The underwriter is Samil.

The acquisition of Sale CC is reported to have proceeded swiftly in just one week from the main contract to the payment of the acquisition price. An industry insider noted, "I understand that Daeyoung Base paid the total acquisition price in cash without any loans."

Daeyoung Base is a golf specialist corporation established in Chungju in 2001. CEO Yoo Du-yeol holds a 39% equity stake. The company operates Daeyoung Base CC, an 18-hole course, and Daeyoung Hills CC, a 27-hole course, in Daeso-won-myeon, Chungju. Additionally, Daeyoung Friend acquired The Base Hotel located in Hoam-dong, Chungju, in 2007, extending its operations to the accommodation business.

Sale CC is a public golf course located in Shin-ni-myeon, Chungju, about 20 km from Daeyoung Base CC. It has been operated by Sale Development, a subsidiary of Sale Steel. The total area is 925,072 square meters (about 279,900 pyeong).

With the successful acquisition of Sale CC, Daeyoung Base will now operate a total of three golf courses in the Chungju area. Last year, out of Daeyoung Base's consolidated revenue of 58.7 billion won, most, 55.4 billion won, came from golf course-related income, and with Sale CC's annual revenue of approximately 10 billion won added, the total revenue is expected to approach about 70 billion won.

In this transaction, Sale CC has been valued at 5 billion won per hole. Given that it is a local golf course, industry insiders evaluate it as receiving a good appraisal. Last year, the Ramid Group acquired Club D Sokrisan for 5 billion won per hole, and Taeyoung Group's Blue One Sangju CC was also valued at 5 billion won per hole.

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