Hyundai Card unveiled the 'Hyundai Card Tom Sachs KARD' with world-renowned artist Tom Sachs on the 8th.
Tom Sachs, known as the 'second Andy Warhol,' is a world-renowned artist known for reinterpreting everyday materials into art using the 'Bricolage' technique. He has gained attention for blending art into products through collaborations with famous global brands such as Nike, Levi's, and Helinox, and is receiving acclaim in Korea through the 'Hyundai Card Culture Project 29 Tom Sachs Exhibition' currently being held at the Dongdaemun Design Plaza (DDP).
The 'Tom Sachs KARD' comes in four types: 'Metal,' made of duralumin and bronze; 'Plywood,' which delicately highlights the wood grain of plywood; 'Fluorescent Red,' which features a striking contrast between the front and back; and 'White,' expressed in Tom Sachs's hand lettering. Among these, the 'Metal' type is packaged in a 'Hand Craft Box' designed by Tom Sachs, allowing users to fully experience his artistic world through the 'Bricolage' technique inherent to his work.
The 'Tom Sachs KARD' is not a separate credit card product but a special design plate. Members using Hyundai Card can apply for an additional plate, holding and using a total of two plates (standard plate + Tom Sachs KARD) at once. Anyone who is a member of Hyundai Card M∙MM∙X∙Z and ZERO, known as 'Hyundai Originals,' can issue it, while those who are not Hyundai Card members can apply for the Originals product simultaneously with the 'Tom Sachs KARD.'
A Hyundai Card official noted, 'Through collaboration with Tom Sachs, an artist who understands Hyundai Card's philosophy well, we expect to differentiate members' card usage experience and make the moment of taking the credit card out of the wallet special again.'