Naver Pay will introduce a Korean won stablecoin in line with government policy. Through this, Naver seeks to find a key financial infrastructure role for various projects it is pursuing overseas. In addition, Naver explained its plan for a leap as a financial AI agent that utilizes payment terminals and large-scale language models (LLM) to expand simple payments offline.
At the 'Npay Media Day 2025' held on the 26th at the Four Seasons Hotel in Jongno, Seoul, Park Sang-jin, CEO of Naver Pay, said, "The Korean won stablecoin will be at the core of future digital finance that connects users," adding, "The digital asset wallet, 'Naver Pay Wallet,' will play a leading role in the industry consortium." The Korean won stablecoin is a virtual asset linked 1:1 to the value of the Korean won, the legal currency of the Republic of Korea. The issuance and circulation of the Korean won stablecoin is one of President Lee Jae-myung's key pledges.
The launch plan for the offline payment terminal 'CONNECT' was also announced. To expand simple payments from online to offline, Naver Pay will roll out a payment terminal within the year. Over the past 10 years, the cumulative transaction amount of Naver Pay has reached 328 trillion won. By providing various payment methods from cash and cards to QR codes, magnetic secure transmission (MST), near-field communication (NFC), and face authentication-based 'face sign,' it is expected to further boost transaction amounts.
Npay also announced that it will strengthen its role as a 'financial AI agent.' On the day of the press conference, Npay showcased the 'AI House Finder' service, which recommends real estate properties based on user-inputted conditions in natural language, utilizing LLM for the first time in the industry. Additionally, they revamped the Naver Pay app to introduce the 'Money Briefing' service, which informs users about their assets, including pensions, stocks, loans, and real estate, as well as interest rate fluctuations and key economic index changes tailored to individual users.
Through Web3 technology, the 'consolidation' between daily life and digital assets will be further strengthened. The NFT ticket service introduced by Npay at the NH Investment & Securities Ladies Championship in May is a prime example of digital assets closely integrated into lifestyle. The upcoming collaboration with the Jeju Tourism Organization starting in September and the Jeju National Sports Festival event in October next year will also serve as practical applications of Web3 services that Npay will showcase in the future. Based on these experiences and capabilities, they will expand strategies to connect real life and finance with digital assets.
They will also address the difficulties faced by financial consumers, such as 'financial information asymmetry.' Vice President Jo noted, "Korea has the highest proportion of small businesses among OECD countries," adding that they are constructing the 'Npay My Biz' platform to enhance financial accessibility for approximately 3 million affiliated stores by compiling various financial services and content including loans, insurance, and diverse policy support information.
Financial consumers who previously found it difficult to understand or were unaware of 'hidden costs' in finance will now be shown these transparently using AI. They plan to establish channels that connect with both online and offline services utilizing AI and partnerships with financial institutions when additional consultations about products and revenue targets are needed. Additionally, through the 'Money Briefing' service and the 'Money Story' feature launched in February, they aim to provide tailored information based on AI along with expanded global investment content.
Vice President Jo emphasized, "Currently, the role of finance is categorized by 'industry,' but in the future, it will be restructured around 'function,' meaning that the financial industry will be reshaped to be user-centric rather than service-provider-centric. In this changing trend, Npay's value of 'consolidation' as the most user-centered, objective, and differentiated platform will stand out even more."