NH Nonghyup Card announced on the 15th that it has signed a memorandum of understanding with the Korea Tourism Organization to support the growth of tourism companies and enhance the competitiveness of the domestic tourism industry. The agreement took place at the Korea Tourism Organization's Seoul Center, where NH Nonghyup Card and the Korea Tourism Organization will establish a close cooperative system with key goals of expanding domestic tourism demand, revitalizing the local economy, and supporting the growth of tourism venture companies.
The two organizations plan to focus on key initiatives through this agreement, including supporting the development and activation of Korean tourism content, expanding marketing collaboration for tourism venture companies, and conducting joint promotions to boost domestic tourism and the local economy.
NH Nonghyup Card plans to support the development of the domestic tourism industry and the sustainable growth of tourism venture companies by creating synergy with the expertise of the Korea Tourism Organization in the tourism industry and its policy network, backed by a nationwide financial infrastructure and data-driven marketing capabilities.
Lee Min-kyung, president of NH Nonghyup Card, said, "With this agreement, NH Nonghyup Card can play a substantial role in revitalizing the domestic tourism industry, and we will continue to pursue valuable collaborations for the public and farmers going forward."