KB Financial Group announced on the 12th that it held a group data innovation seminar on the 11th at the new building of KB Kookmin Bank in Yeouido, targeting over 100 employees from its holding company and major affiliates in the fields of data and AI.
This seminar discussed strategies for developing customer-tailored services through financial data analysis of the holding company and affiliates, cases of creating group synergy through joint data analysis and modeling, and applications of marketing prediction models.
Participants in the seminar showed great interest in data analysis strategies focused on personalized financial services, including the direction for building a collaborative ecosystem between data and marketing areas and successful case studies for data utilization for each affiliate.
Yang Jong-hee, chairman of KB Financial Group, noted, "Data only truly has value when there is a clear understanding of the problems to solve and what you want to know, rather than just collecting it. It is necessary to build a data infrastructure that can be easily utilized by anyone."