Hanyang Securities announced on the 11th that it was selected as a finalist in the brand communication design category of the '2025 New York Festivals,' one of the world's three major advertising festivals, with its self-produced brand book 'THE SEVEN YEAR.' Out of thousands of entries from over 40 countries, it was officially selected for the shortlist based on the completion of brand storytelling, strategic planning, and creativity of the content.
'THE SEVEN YEAR' embodies the brand philosophy and organizational culture of Hanyang Securities, focusing on the changes and innovations the company has undergone over the past seven years. This project was independently conducted from planning to production, editing, and submission within the company. The communication and brand strategy department (BM Office) was responsible for the production.
It is the only finalist among corporations in Korea that independently produced the entire process in-house. Notably, this is the first time a domestic securities firm has made it to the shortlist at the New York Festivals with a self-produced submission.
Im Jae-taek, CEO of Hanyang Securities, said, 'The selection for the shortlist at this New York Festival is not just a simple design achievement; it is the result of Hanyang Securities' long-accumulated brand strategy and content planning capabilities being recognized on a global stage.' He noted, 'It holds greater significance as it was achieved through the inherent strength of our internal personnel and content.'
The New York Festivals, founded in 1957, is one of the world's three major advertising festivals, where approximately 350 judges select award-winning works in fields such as advertising, design, and digital content. Award-winning works are evaluated as benchmarks for global brand strategies and creativity.
The winners of the 2025 New York Festivals, including the Grand Trophy, are set to be announced later this month.